Engagement is an expression that is over-used in today’s social media dominated world. Many business owners tend to forget just how important it is to engage with their customers – not only on their social media profiles, but on all their online platforms too, including their website. In this article, you can learn how to make your website stand out by engaging with your visitors and showcasing a business that is full of life.

1. Come up with a call to action

First and foremost, you should set clear and precise goals for your website by coming up with a call to action. For example, you might want your visitors to download a freebie, subscribe to your newsletter, follow you on social media, or simply get in touch with you. Many websites merely showcase a business. However, without a specific goal in mind, your website would become an inconsistent platform that doesn’t convert customers.

2. Design your content around your call to action

Once you’ve successfully come up with a call to action, you should design the whole website around that goal. The design and outline for your website structure should point all of your visitors directly to your call to action. Your content, including all photos, graphics, and website copy, must provide information that will motivate your visitors to take the action that you want them to take.

3. Put yourself in your visitors’ shoes

Create a list of all the different sources where your potential visitors can click a link to your website. Search engines, social media profiles, email newsletters, guest posts, or reviews on other websites are a few examples. Draw an imaginary map of your visitors’ journey leading to your website and pause for a minute to imagine their reaction upon landing on your website. What will they think of the design? The layout? What about the content and structure?

4. Be active

Being active is important not only on social media, but on your website as well. No one likes to visit dead places where they feel lost and alone. Your visitors are looking for life and vitality. Having a blog, for example, and posting every once in a while, is a great way to show that you have not only created your website once in the past, but that you actually visit it regularly. In other words, your website is active. One simple question can help you determine whether your website is active enough or not: is there anything here that makes it worthwhile to come back? On a side note, if you don’t have the time to upload new content all the time, the least you can do is make sure that all of the information on your website is accurate and up to date.

5. Showcase your true identity

No one is going to engage with someone they don’t know. If your goal is to establish trust and credibility for your business, you must be transparent about who you really are. Get headshots and introductions of your team up on your website and don’t be afraid of sharing content that relates to who you are and what you do. If you are a business, always make company information available. And even though it’s great to have a contact form, never use it for the purpose of hiding your email address. Make it public! Ideally, show your email together with a phone number to make it easy for your visitors to get in touch with you when they’re ready to.

Photo by Christin Hume on Unsplash